OUR STORY

WHO WE ARE
Introducing Holly, the person wearing all the hats at Esther & Albie. The breastfeeding business was founded in the mighty Manawatu in 2017. It is now based in South Auckland and still run from home. A mum of 2, Holly understands the importance of maintaining your sense of style when everything else in life seems like it is changing. She has a passion for streetwear clothing and incorporates this style into all her breastfeeding designs.

THE BACKSTORY

Esther & Albie is a NZ owned and operated company based in the beautiful countryside just out of Auckland. Our company was founded in the mighty Manawatu with the vision of providing discrete, comfortable and flattering breastfeeding clothes for 'babes growing babes'. 

We know our breastfeeding garments will become those you just can’t live without.

WHAT DO WE DO?

Esther & Albie design classic, stylish breastfeeding clothing you can just throw on, and look and feel great in.

That classic nursing tee you live in. The breastfeeding dress that works for day-time barbecues and that rare night out. Your cosiest breastfeeding crew sweater and the activewear that inspires you to hit the pavement.

Each piece of breastfeeding clothing has been designed to be discreet, comfortable and flattering to make your breastfeeding journey simpler.

Our range of breastfeeding dresses, breastfeeding tops, breastfeeding crews and breastfeeding loungewear are designed right here in New Zealand and made from quality, durable fabrics.

We create breastfeeding wardrobe essentials that nursing mums can't live without. Simple, classic and chic staples for babes growing babes.

SUPPORTING THOSE MUMS IN NEED

Esther & Albie also supports an amazing charity called Bare Necessities. We donate in the form of clothing and your donations every month. There is an option to donate at checkout. 

We understand that for many, breastfeeding clothing is a 'nice to have' rather than an essential item BUT why should women go without. Esther & Albie strives to keep our breastfeeding items affordable without compromising quality. 

Bare necessities provides new mothers who don't have a lot with exactly that - the bare necessities. The gifted items are centered around mothers' needs during the antenatal stage as well as post-natal recovery and breastfeeding. As we all know, this is such an important time in our lives to look after ourselves as well as our baby. As the saying goes "happy mum, happy bub".

Check out what they do and how you can help Bare Necessities. 

We love hearing from our customers with feedback and sharing pictures of you repping our breastfeeding clothes - please get in touch! 

Thanks again for the visit

 Xx Holly