INCLUSIVE STREETWEAR INSPIRED BREASTFEEDING CLOTHING DESIGNED IN NZ

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Feed in confidence, dress in quality.

Introducing The Everyday Label by Esther & Albie. Where the same fit meets different functions to elevate your breastfeeding wardrobe. Feel good, look great—every day.

Available now for individual purchases and wholesale

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THE BABE BEHIND E&A

Introducing Holly, the person wearing all the hats at Esther & Albie. The breastfeeding business was founded in the mighty Manawatu in 2017. It is now based in South Auckland and still run from home. A mum of 2, Holly understands the importance of maintaining your sense of style when everything else in life seems like it is changing. She has a passion for streetwear clothing and incorporates this style into all her breastfeeding designs.

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