Breastfeed in Confidence, Dress in Quality

Don't loose your sense of style when you become "Mum". We've got you babe. It's time to feel good and continue to look great while breastfeeding your babe.

Discover our inclusive sizing range in streetwear-inspired breastfeeding clothing, thoughtfully designed in New Zealand.

Our collections feature everyday designs that blend comfort with quality and functionality, making it easy to breastfeed on the go.

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Introducing The Everyday Label by Esther & Albie. Where the same fit meets different functions to elevate your breastfeeding wardrobe. Feel good, look great—every day.

Available now for individual purchases and wholesale

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THE BABE BEHIND E&A

Introducing Holly, the person wearing all the hats at Esther & Albie. The breastfeeding business was founded in the mighty Manawatu in 2017. It is now based in South Auckland and still run from home. A mum of 2, Holly understands the importance of maintaining your sense of style when everything else in life seems like it is changing. She has a passion for streetwear clothing and incorporates this style into all her breastfeeding designs.

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